logo News
  • Home
  • Management
    Management Show More
    5 Leadership Qualities That Inspire Others In a Crisis
    Oct 30, 2025
    Do Managers Need to Make The Most Of 'Disruptive Talent'?
    Oct 29, 2025
    Is it True That Chinese Family Businesses Are "Only Three Generations Richer"?
    Oct 28, 2025
    How Does Huawei's "Learning Organization" Come About?
    Oct 27, 2025
    Note to managers: Management is not just about managing subordinates
    Oct 26, 2025
  • Marketing
    Marketing Show More
    7 Best Search Practice Methods
    Oct 30, 2025
    What is differential privacy? How will it affect marketing?
    Oct 29, 2025
    How Should a Brand Be Promoted How Do You Promote a Brand?
    Oct 28, 2025
    Make clear these four questions, and you will understand which marketing method is the most effective
    Oct 27, 2025
    What Are The Characteristics Of Social Marketing? What Are All The Advantages?
    Oct 26, 2025
  • Entrepreneurship
    Entrepreneurship Show More
    To entrepreneurs: How to correctly break out your "ambition"?
    Oct 30, 2025
    How Entrepreneurs Can Research And Assess The Feasibility Of Their Business Ideas
    Oct 29, 2025
    Mastering four abilities makes entrepreneurship easier!
    Oct 28, 2025
    Ten Open Secrets You Need To Start a Successful Business
    Oct 27, 2025
    Investing In An Off-The-Shelf Company Is Also Entrepreneurial
    Oct 26, 2025
  • Company
    Company Show More
    Indian Oil Corporation
    Oct 30, 2025
    The World's Beverage Giant - Pepsico
    Oct 29, 2025
    HSBC Holdings plc
    Oct 28, 2025
    Reuters
    Oct 27, 2025
    Mars Inc.
    Oct 26, 2025
  • Entrepreneur
    Entrepreneur Show More
    John D. Rockefeller, Founder Of Exxonmobil, Usa
    Oct 30, 2025
    Jonathan Schwartz President of Sun Corporation
    Oct 29, 2025
    Oil King - Paul Getty
    Oct 28, 2025
    Ruth Handler, Creator Of The Toy "Barbie"
    Oct 27, 2025
    Eric Emerson Schmidt, Chairman of Google
    Oct 26, 2025
Search
Share via
Reading: Bavarian Engine Builders AG (BMW)
logo logo
  • Home
  • Management
  • Marketing
  • Entrepreneurship
  • Company
  • Entrepreneur
Search
  • Home
  • Management
  • Marketing
  • Entrepreneurship
  • Company
  • Entrepreneur
Home > Company > Bavarian Engine Builders AG (BMW)
Company

Bavarian Engine Builders AG (BMW)

Bayerische Motoren Werke AG is a world-renowned German manufacturer of premium automobiles and motorbikes, headquartered in Munich. BMW's history began in 1916 as an aircraft engine manufacturer, then as a limited liability company in 1917, and in 1918 The company was renamed Bavarian Engine Building AG and went public in 1918.

Last updated: Sep 30, 2025

About BMW.
Bayerische Motoren Werke AG is a world-renowned German manufacturer of premium automobiles and motorbikes, headquartered in Munich. BMW's history began in 1916 as an aircraft engine manufacturer, then as a limited liability company in 1917, and in 1918 The company was renamed Bavarian Engine Building AG and went public in 1918.
 
History.
BMW stands for Bayerische Motoren Werke. In its early years, the company focused on the development and production of aircraft engines, and the blue and white BMW logo, symbolizing the spinning propeller, is a reflection of the company's early history. But the current BMW president is correct in saying that people always think that the blue and white logo is a propeller, when in fact it should be. BMW is based in Munich, the German state of Bavaria, which has a blue and white state flag, and the name BMW is also the Bavarian Engine Company, so BMW stands for Bavaria and represents the most sophisticated engine technology in Germany.
 
In 1923, the first BMW motorbike was launched. Five years later, in 1928, BMW acquired the Eisenach car factory and began producing cars. Since then, BMW has brought to market many masterpieces from the history of car manufacturing that have continued to inspire strong emotions and aspirations, forging BMW's outstanding reputation as a car manufacturer.


Today, the BMW Group is the world's most successful and efficient manufacturer of cars and motorbikes. 2002 saw the company successfully sell more than one million BMW and MINI vehicles, exceeding the one million sales record for the first time, and in the motorbike business, sales reached a new sales record of more than 92,000 units.
The foundation of the company's success has always been its premium brands: BMW, MINI and Rolls-Royce. These brands occupy the top end of the market in all segments, from small cars to top luxury cars, making the BMW Group the only manufacturer in the world to specialize in premium cars and motorbikes. Premium means "added value", and the brands of the BMW Group each have a clear brand identity and a wide range of products that offer tangible added value in terms of design aesthetics, dynamics and dynamics, technical content and overall quality. On this basis, the BMW Group expects to achieve high margins per vehicle, thereby continuing profitable growth and securing the company's independence in the future.
 
The BMW Group will pursue a clear premium brand strategy in the long term, which will be reflected in a broad product and market offensive in the coming years. While focusing on the uniqueness of the brands, the BMW Group will enter new areas with new products and expand the company's range to new markets. In 2008, the BMW Group will sell around 1.4 million vehicles, representing an increase of 40 percent. In the same year, the Group's annual sales will exceed 50 billion euros.

TAGGED: BMW, Premium, Automotive
Previous Article How HR airborne troops survive and develop in the enterprise
Next Article The Entrepreneurial History Of Tesla Founder Elon Musk

Most Popular

Vint Cerf Global Vice President of Google
Entrepreneur Oct 24, 2025
What Is Event Marketing
Marketing Oct 07, 2025
Did you choose the right enterprise to improve leadership?
Management Oct 17, 2025
Sam Walton - Founder of Walmart
Entrepreneur Oct 21, 2025
How Does Huawei's "Learning Organization" Come About?
Management Oct 27, 2025
How to get out of the vicious circle of rapid death of entrepreneurship?
Entrepreneurship Oct 06, 2025

You Might Also Like

Company

Indian Oil Corporation

Oct 30, 2025
Company

The World's Beverage Giant - Pepsico

Oct 29, 2025
Company

HSBC Holdings plc

Oct 28, 2025
Company

Reuters

Oct 27, 2025

Copyright © 2025 minotopic.com. All rights reserved. User Agreement | Privacy Policy