About BMW.
Bayerische Motoren Werke AG is a world-renowned German manufacturer of premium automobiles and motorbikes, headquartered in Munich. BMW's history began in 1916 as an aircraft engine manufacturer, then as a limited liability company in 1917, and in 1918 The company was renamed Bavarian Engine Building AG and went public in 1918.
History.
BMW stands for Bayerische Motoren Werke. In its early years, the company focused on the development and production of aircraft engines, and the blue and white BMW logo, symbolizing the spinning propeller, is a reflection of the company's early history. But the current BMW president is correct in saying that people always think that the blue and white logo is a propeller, when in fact it should be. BMW is based in Munich, the German state of Bavaria, which has a blue and white state flag, and the name BMW is also the Bavarian Engine Company, so BMW stands for Bavaria and represents the most sophisticated engine technology in Germany.
In 1923, the first BMW motorbike was launched. Five years later, in 1928, BMW acquired the Eisenach car factory and began producing cars. Since then, BMW has brought to market many masterpieces from the history of car manufacturing that have continued to inspire strong emotions and aspirations, forging BMW's outstanding reputation as a car manufacturer.
Today, the BMW Group is the world's most successful and efficient manufacturer of cars and motorbikes. 2002 saw the company successfully sell more than one million BMW and MINI vehicles, exceeding the one million sales record for the first time, and in the motorbike business, sales reached a new sales record of more than 92,000 units.
The foundation of the company's success has always been its premium brands: BMW, MINI and Rolls-Royce. These brands occupy the top end of the market in all segments, from small cars to top luxury cars, making the BMW Group the only manufacturer in the world to specialize in premium cars and motorbikes. Premium means "added value", and the brands of the BMW Group each have a clear brand identity and a wide range of products that offer tangible added value in terms of design aesthetics, dynamics and dynamics, technical content and overall quality. On this basis, the BMW Group expects to achieve high margins per vehicle, thereby continuing profitable growth and securing the company's independence in the future.
The BMW Group will pursue a clear premium brand strategy in the long term, which will be reflected in a broad product and market offensive in the coming years. While focusing on the uniqueness of the brands, the BMW Group will enter new areas with new products and expand the company's range to new markets. In 2008, the BMW Group will sell around 1.4 million vehicles, representing an increase of 40 percent. In the same year, the Group's annual sales will exceed 50 billion euros.
