Brand History.
Eugène Schuyler A pharmacist at a French pharmaceutical center, Schuyler discovered during his research that a fenestrated colour extracted from a certain plant could be used as the main ingredient in a hair dye. Eugène. In 1907, Eugène Schreyer patented his first invention, which he named Loreal.
A few years later, Eugene Schreyer had successfully completed his transition from chemist to entrepreneur and L'Oréal was no longer just a brand name. As a company, L'Oréal stepped boldly into the world of beauty and cosmetics. Since then, L'Oréal, a term derived from the Greek word "opea" and symbolizing "beauty", has been popular in the world of beauty and cosmetics for a whole century.
The L'Oréal Group is a leader in the beauty industry, operating in more than 130 countries and regions, with 283 subsidiaries, 42 factories, more than 100 agents and over 50,000 employees worldwide, and is a multinational company headquartered in France and one of the Fortune Global 500 companies.
Key achievements.
For L'Oréal Group, I'm sure every woman knows it well and has bought the skin care products and cosmetics it produces. And L'Oréal Paris, one of the Fortune Global 500 companies, has a history of hundreds of years. The L'Oréal Group has countless brands that are well known to everyone, such as L'Oréal, Lancôme, Kiehl's, YSL, Maybelline and Armani, to name but a few.
These beauty brands have been developed worldwide and are available in almost all countries. According to incomplete statistics, L'Oréal employs nearly 60,000 people worldwide and has annual sales of US$33.4 billion, making it the world's top cosmetics group of companies.
Its brands.
HR Helena Rubinstein, the top luxury beauty brand of the L'Oréal Group and one of the founding brands of the modern beauty industry, was founded in 1902 by Helena Rubinstein. In 1988, Helena Rubinstein was acquired by L'Oréal.
Lancôme:Lancôme was born in France in 1935 and was founded by Armand Petitiean . Lancôme is involved in a number of product areas such as skincare, make-up and perfume, and is aimed at mature women aged 25 to 40 with a high level of education and income. Lancôme is a brand acquired by the L'Oréal Group in 1964.
Armani - Armani is a world-renowned luxury brand, founded in 1975 by fashion designer Gioraio Armani in Milan, Italy, the Armani brand logo is a deformation of an eagle looking to the right. The L'Oréal (France) cosmetics group acquired the American skincare brand Hélène in 1989 and subsequently signed a licensing agreement with Gioraio Armani, allowing L'Oréal to promote this exceptional brand in the fashion world.
Kiehl's: Founded in 1851 in Manhattan, New York, Kiehl's began as a typical 19th century apothecary, offering New Yorkers potions and salves made from natural ingredients. 2000 saw Kiehl's join L'Oreal.
(Shu Uemura): In 1967, shuuemura brand was founded, its brand founder for the world famous makeup master Mr. Shu Uemura, belongs to the Japanese brand, but also counted as one of the makeup industry's noblewoman brand, but later in 2002 was acquired by L'Oreal, it became a Japanese brand under L'Oreal, under the dry L'Oreal group.
