Brand Description.
UNIQLO, a Japanese clothing brand, was established in 1963 by Japan Xunshin Marketing Corporation, which was a small clothing shop selling suits back then and has become an internationally renowned clothing brand. The current chairman and general manager of UNIQLO, Yanai Masa, first introduced the hypermarket style of selling clothes in Japan, and through a unique system of product planning, development and sales to achieve low cost of shop operations, thus triggering the boom of UNIQLO.
UNIQLO was formerly known as Koguchi's personal business, which opened in March 1949, and changed its name to a joint stock company in May 1963. Ltd. in May 1963, originally known as Kogori Corporation, and changed to Fast Retailing in 1991. UNIQLO is an acronym for Unique Closing Houseware, and its business philosophy of providing consumers with "quality products at low prices" has led to spectacular results during Japan's economic downturn. UNIQLO
Founder.
Tadashi Yanai, born in 1949, is the Chairman and CEO of Fast Retailing Japan.
Yanai says: "The growth of Uniqlo has been a process of numerous failures. They have experienced the anxiety of not being able to raise money from banks, the embarrassment of "clothes that were sold at low prices but people bought them back and immediately cut off the logo", the madness of desperately expanding shops in order to go public, and the pain of being ignored and alienated by consumers. But it was the experience and lessons learnt from these failures that led Yanai Masa to success.
Brand culture.
Intrinsic to UNIQLO is the idea that by doing away with warehouse-type shops that are unnecessarily decorated and decorated and adopting a supermarket-type self-service shopping style, we offer the products that customers want at reasonable and credible prices.
The company that created the UNIQLO brand, Fast Retailing Corporation, was formerly an individual company in Kuchi Prefecture, opened in March 1949, and changed its name to a joint stock company in May 1963. UNIQLO" is an abbreviation for Unique Clothing Warehouse, a business philosophy that provides consumers with "quality products at low prices" and has achieved amazing results during the economic downturn in Japan. The name of the company is FASTRETAILING, which has many special meanings; FAST + RETAILING embodies the fundamental corporate spirit of how to quickly commercialize and provide products to customers, and expresses their unshakeable belief in becoming a retailer with a universal concept of fast-food culture. The concept is to provide a large and consistent supply of clothing that can be worn by anyone, anywhere, at any time, at a reasonable and reliable price, through a uniform service worldwide. This is why they have a unique system of product planning, development and sales, which enables them to run their shops cost-effectively.
