(Bloomberg) -- Louis Vuitton is set to hold its first ever fashion show in Hong Kong, in partnership with the billionaire Cheng family, with the harbor-front event set to give a glimpse at the city’s progress in reviving its status as a tourism and shopping hub.
The brand, part of billionaire Bernard Arnault’s LVMH Moet Hennessy Louis Vuitton SE luxury empire, will unveil designer Pharrell Williams’ pre-fall men’s collection on Nov. 30. The show will take place at the iconic Avenue of Stars promenade and is in partnership with K11 Musea, part of New World Development Co.’s harbor-front project, the group said in a statement Monday.
The high-profile event comes as Hong Kong struggles to claw back its appeal as a global luxury shopping hub. Years of harsh Covid curbs battered its appeal for tourists, while visitors from mainland China — which account for about 80% of total inbound travel and are a core pillar of the city’s retail landscape — are more cautious about how they splash their cash amid economic headwinds at home.