Accenture Song to Drive Content Production Transformation for Accor

PARIS--(BUSINESS WIRE)--Nov 20, 2023--

Accenture (NYSE: ACN) has been appointed by global hospitality group Accor to support its content production capability, driving scale and establishing consistency in local and global marketing communications across its hotel brands, tailored to guests’ evolving needs.

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Accenture Song will support content production for all Accor brands (Photo: Business Wire)

Accenture Song, Accenture’s tech-powered creative group, created the ‘Content Atelier’, a new data-driven content supply chain model that aims to create personalized, flexible, efficient and high-quality marketing and communications content across every customer touchpoint, whilst reducing costs.

Spanning both physical and digital communications, the ‘Content Atelier’ will be available to all Accor marketing professionals worldwide, enabling content production management from the initial brief to performance measurement and content optimization. The service has been developed with leading design principles and utilizes Accenture’s platform for marketing and content operations, whilst being integrated into Accor’s infrastructure.