How capitalism killed the social media of abundance

We killed Instagram. And we'll kill the next social media beast, too.

In 2010, we were given a platform that did relatively few things: You could edit photos and post them on a grid, and your friends could comment on them. Even then we wanted it to change. We wanted DMs and Instagram Stories and more editing options and better search and an explore page. Tech executives wanted us addicted to it, wanted us to crave it, wanted it to be a necessary tool in our everyday social existence so advertisers would be able to reach us and . As the app expanded to incorporate all of those desires, we turned into Violet Beauregarde, rolling around the floor, livid that the platform we’d begged to change had changed too much. If the expression "take a bad thing and make it worse" had no meaning, Meta's existence alone would afford it one.

Hating is also as integral to the platform's existence as being able to post a photo. Like senior Vox reporter : "Being mad at Instagram is sort of like being mad at the president: Venting your frustrations about it is both a cathartic and logical response to a seemingly insurmountable problem, the problem of too much power in the hands of too few people."