A clear definition of your business and target market will help you grow your business
If you find really top talent, they'll know they're really good. You don't need to take care of their ego.
Chanel is a French luxury brand founded by Coco Chanel (formerly Gabrielle Bonheur Chanel) in 1910 in France, with three main categories of products: fashion and accessories, perfume, make-up and skincare, and watches/ fine jewellery.