These are nine pieces of advice in the form of email. It tells young entrepreneurs, "If you want to start a business, you must overcome these nine pitfalls."
If every business leader has a "recipe for success", one of the key ingredients is the advice of others.
H&M is a Swedish clothing brand founded by Erling Persson in 1947. Today, H&M sells clothing, accessories and cosmetics in more than 1,500 shops worldwide. H&M is sweeping the streets of Europe thanks to the company's three-in-one philosophy of fashion, quality and price, as well as its aggressive expansion policy.