How to get out of the vicious circle of rapid death of entrepreneurship?

As we all know in the entrepreneurial circle, the most difficult is the creation of "from zero to one", and the most difficult stage may be the first year from zero. I believe it goes without saying that you may also have observed that many newly opened restaurants have collapsed in a year or two, and many mobile apps have stopped serving soon. According to data from Bloomberg News Agency, 8/10 of innovative enterprises failed in the first 18 months of entrepreneurship, which can be said to be the peak of failure. What kind of cycle will there be in the initial stage of entrepreneurship, and how to deal with it?

Management

Royal Dutch Shell plc Group

Royal Dutch Petroleum was founded in 1890 with a special mandate from the Queen of the Netherlands, hence the name Royal Dutch Petroleum. In order to compete with Standard Oil of the United States, the largest oil company at the time, Royal Dutch Petroleum merged with the British Shell Transport and Trading Company in 1907 to form the Royal Dutch Shell Group.