Validating product requirements trumps product features more than anything else
There is no discipline that is as unclear about the subject of study as business models.
Established in 1962, audio-technica's global development team has been dedicated to the design, manufacture, marketing and distribution of audio equipment. Initially, audio-technica focused solely on the development of phonograph technology. Today, the company has been able to develop high-performance microphones, headphones, wireless systems, and even mixers and electronics for home and professional use.